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5 steps to boost your dental practice’s online reputation

The online reputation of dentists today runs more and more on the web. This means that, before booking a visit, patients search online for reviews about the doctor, and compare them with those of other doctors.

Serious female doctor checking the temperature of a girl lying on bed with fever - Nohat - Free for designerHow can you take advantage of this phenomenon to receive new patients in the office? First, it is imperative to be present online with your studio. Today, in fact, not being present online is almost equivalent to not existing. Here we have already covered the possible first steps for an online marketing strategy of the dental practice.

Secondly, it’s important to constantly monitor reviews about you, incentivizing your patients to produce new ones.Marco Cardillo Dental marketing, Psychology, Strategy Leave a comment

9 reasons why we are afraid of the dentist.

Fear of the dentist has been with us ever since we are children. It is a fear that, in mild forms, affects a large part of the population, without however compromising our social life. In more serious forms, however, it becomes a real phobia: dentophobia.

It is characterized by disturbed sleep before the visit, heart pounding, tremor, nausea, retching, and other symptoms typical of phobias. As in other phobias, also in the case of dentophobia we try to avoid the cause of fear, that is the dentist.

With all the negative consequences on the patient’s health and self-esteem. But where does this fear arise? An Indian psychological study tried to answer this question by identifying 9 factors associated with the fear of the dentist.Keep reading09/29/2015 Marco Cardillo Psychology Leave a comment.

3 types of dentist-patient relationship

yjkwxewwg4z420pzhql5-5295025The dentist-patient relationship certainly plays a decisive role in the success of a treatment and in patient satisfaction. This relationship takes on a profound psychological value for both parties involved: pain, expectations, hopes, disappointment. Inside the dentist-patient relationship there are all these things, and many more.

Confirming its importance, over the years many studies and theories have been devoted to understanding how the relationship between the dentist and the patient works or should work. Today we focus on one of these theories, a true classic: the theory of Szasz and Hollender, of 1956.

Their theory refers, more generally, to the relationship between doctor and patient. We will analyze it in reference to the dental profession. According to the two scholars, there are basically 3 models of doctor-patient relationship.

Doctor-patient communication: the AIDET model

Those who work in the healthcare sector know well how much communication with patients is one of the most delicate and most important aspects to consider. Effective communication helps the patient to understand the diagnosis, to accept the treatment, to overcome their fears and, consequently, to feel more satisfied with the treatment received.

hospital_6-5819197The importance of communication obviously affects the revenues of the study: if communication is not effective, in fact, many patients will refuse to undergo the treatment, because they will not perceive its importance, or because they will not feel safe enough. Or they will refuse to pay the list price of the treatment, because they will not perceive the right value.

Here then is that communicating effectively becomes a priority. Several theories have been formulated about effective communication between doctor and patient, many of which are really interesting. Today we are going to deepen one in particular: the AIDET model.

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