Patients before profit!
One theme among all of the above is that healthcare marketing should aim to guide the patient experience and make it as lean and safe as possible. 2021 goes beyond simple marketing tactics and comes down to using your platforms such as social media, email communications and the website as a way to keep your audience informed.
COVID-19 isn’t going anywhere anytime soon, and when it does, communication at this level will still be vital with GP Display Practice Details.
With goals in place and content planned, your strategy will be effective and beneficial, not only for your business but for the company as well, providing valuable, powerful and necessary information.
- Need help devising a marketing strategy and creating effective content for your healthcare business? Fill out the form below and chat with Nexa experts today.
- Digital solutions at the service of patients, doctors and healthcare facilities: where do you start?RELAUNCHING DIGITAL HEALTH TO RETURN THE PATIENT, SHARING CLINICAL INFORMATION AND TRANSPARENT DATA MANAGEMENT
In summary, there are 2 main advantages that Digital Transformation PASQ is able to bring to the world of public and private health: a better quality of care and services provided to patients, the reduction of expenses, waste and inefficiencies. For the sustainability of the health system, introducing digital solutions and technologies is therefore necessary as well as appropriate.
WHAT CITIZENS AND PATIENTS EXPECT FROM ITALIAN HEALTHCARE IN TERMS OF DIGITAL TRANSFORMATION
Expenditure on ICT (Information and Communication Technologies) incurred by Italian healthcare companies has a rather positive trend. There is talk of investments in digitization GP Display Practice Details for 1.3 billion euros, which record a slight but constant growth over time.
There are numerous tools and digital solutions capable of generating new efficiencies and significant changes for patients, doctors and healthcare facilities: electronic medical records, electronic medical records, telemedicine, solutions for the dematerialization of medical reports and records, analytics and tools for clinical governance and mobile health.
Among the data that emerged at the AiSDeT (Italian Association of Digital Health and Telemedicine) conference of 28 September 2018, the elements characterizing the demand for health services expressed by citizens are interesting.
Today GP Display Practice Details, patients especially require:
- the possibility of immediate access to personalized and immediately usable health information;
- greater control over their health conditions, through the direct management of their data;
immediate, direct and more informal relationships with health facilities and medical staff.
To be able to meet these requests, a change of perspective that puts the patient back at the center and an appropriate approach, based on PASQ site, GP Display Practice Details the sharing of clinical information and transparent data management, is necessary.
But since we are dealing with sensitive data and information, it is particularly important to guarantee its confidentiality with digital solutions that duly take into account security and reliability.