Where do hospital marketers start?
- This may seem like an overwhelming task reviewish, but it’s actually the perfect opportunity for brand building as marketers are now able to humanize their communication strategies.
- A study conducted in the United States by Forrester said that 52% of adults online prefer to buy from companies that explain how they are protecting their customers from the thread of the virus – and this must also apply to hospital and healthcare settings (if not, of more).
Hence, it is imperative that every piece of marketing communication, from social media and blog posts, to print media reviewish, resonates with a sense of compassion, trustworthiness and usefulness.
Marketers must ensure that they obtain factual and verified information from experts within their healthcare organization and must make this informative content available to their patient communities through various marketing and communication channels, from email campaigns to social updates. media and blog posts.
Patients are the priority reviewish on PASQ
During the pandemic, did you visit a private health facility? It’s not as easy as it used to be, now you have to make an appointment well in advance, go through various check-in points and procedures before you can even walk into your doctor’s or healthcare provider’s rooms.
Hospitals need to realize that it is not the patient’s job to understand everything, but rather it is up to the hospital itself to check every touchpoint along the patient’s journey in order to improve interaction so that the patient feels safe and confident in their own. security level.
Where do marketers start on site PASQ?
Mobile apps: Marketers must seek to optimize the entire patient experience. There is a variety of mobile and online apps like MyChart that provide excellent user experiences that can help both patients and healthcare professionals.
Website Content: Update website content and site navigation to make COVID-19 information available and impossible to miss. A page dedicated to COVID-19 should be added to the website which includes FAQs, informational links and Call to Actions that make booking an appointment or scheduling a procedure as simple as possible.
Automated Communication Systems: Take another look at your communication systems, including your telephone system, call routing and email communication. Make sure all your automation systems include COVID-19 related information and safety procedures. This ensures that your patients get the information they need without having to have a live phone interaction.
- Business Listing Updates – Something reviewish many marketers may forget about is their business listings. Most people use Google Maps or similar to search for healthcare providers near them, especially when it comes to urgent care.
- Make sure your business listings are up to date so your potential patients can find you as soon as possible. Also be sure to include health and safety information so your patients know what to expect.
Brand management and reviewish brand reputation for hospitals
One thing all health marketers need to focus on is people before profit, especially during a pandemic. According to research by Edelman, 71% of people lose faith in a company or brand if they believe this is what is happening (and rightfully so). Remember that what your brand says and does during this time has more exposure than before, and this is especially true when it comes to the healthcare industry right now.
Edelman’s own study said 85% of people will use brands that strive to educate consumers, and this is a great opportunity for hospitals as consumers believe doctors are the most credible source right now, so take advantage of this and use your doctors’ information to help patients and keep them informed.