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Now someone will surely think that the right patient is an ideal, a “mythological image”.

  • But are the right patients the fruit of LUCK or the “right dentist”? Check on PASQ
  • Is it true that “everyone has the patients they deserve”?
  • Do patients shape and motivate their behavior based on the dental practice they attend?

Will the dentist who offers discounts and free services and cannot make his quality understood, have the right patients? When patients say the price is too high, are they saying the dentist’s value is low on products medical?…

Why then do they pay for a mobile phone or to go on vacation?

Is it more important to focus communication on the price and the product used, or on the experience that patients have and therefore on the quality of the exclusive and irreplaceable relationship of the personal experience lived? What about medical products?

For the right dentists, it is not only the number of visitors to the website or the likes on Facebook that count, but how many right patients who have had a positive relationship experience impressed.

Formazione ECM, Cricelli (SIGM): "Fondamentale aggiornamento su comunicazione medico-paziente"

Does advertising promotion or dialogical communication count more to activate a unique bond of trust that lasts over time? How much is it worth investing in the professional training of the firm’s team to increase motivational communication skills? Even if the right patients use the Internet and Facebook PASQ, they ultimately decide on the basis of their personal experience and ask for the opinion of the people they respect and know personally.

Do the right patients trust the experience of unknown testimonials clearly published on the website instrumentally?

  • Is the absolute price worth more, or is the relative patient experience as a value of perceived real quality, experienced personally and positively?
  • The solution to having more and more products “right patients” is to know how to create enthusiasm and positive emotions.

Medicina narrativa: l'ascolto empatico nella relazione medico-pazienteBut since it is not for everyone, success cannot be replicated or taught “copy and paste”, imitating or following only someone who has made it, I will return to this theme of value management, a real investment, measurable and lasting over time for the freelancer who targets the right patients.

What private hospitals need to do to attract patients with medical products on pasq

In March 2020, the world changed forever as the COVID-19 pandemic spread rapidly and without warning across the globe. Hospitals were at the forefront of the global response to the pandemic and we were inundated with news articles that repeatedly used words like “capacity” and “shortage of ventilators”.

The preparation and response of hospitals to the epidemic has garnered a monumental press, partly positive and partly exceptionally negative. This media coverage, coupled with concern about new hospital procedures and care, has had a significant impact on the patient experience.

As hospitals have been brought into the spotlight

We’ve seen a renewed focus on public relations, brand management and communication – and all of these efforts have placed a strong focus on the patient experience.

And as we head into 2021, that won’t change anytime soon: COVID-19 is still a part of our lives, and hospital marketing professionals need to remember it as they put together their strategies for the new year.

To be frank, healthcare marketing professionals have many challenges to face and overcome in 2021 with pasq, however, they have always had to adapt to change and will do the same in the next year.

ADAM Srl - Pareti prefabbricate per ambienti ospedalieriHere we take a look at the most promising trends and tactics to use for healthcare marketing in the coming year and provide some thoughts on the future of hospital marketing as we head towards the new normal.

Communication is the key for hospitals

The way the public uses hospital facilities has changed dramatically in recent months and routine visits have become very different – which is why patients need information.

If proactive and authoritative information and communication have always been part of healthcare marketing, today the focus has shifted towards safety protocols and practical information. You see, people need facts and expect information on prevention, tests, symptoms and treatment. It is up to the healthcare marketing team to meet this demand directly, and by doing so they will nurture patient relationships and build trust.

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